The Left Handed Limaçon
Linocut Printmaking Business
In 2021 I started a business selling my handmade linocut prints called the “Left Handed Limaçon”. The venture has become more successful than expected, with over 100 prints sold for >$5000 of revenue to date and more than 5 million video views on social media
A linocut print is made by:
Sketching a design
Carving a block of linoleum so that the part you wish to print is raised up and the rest is recessed
Inking the block with a roller
Pressing paper onto the block so the ink transfers, producing the print
Repeat for each color layer, making sure the layers are aligned
Many of the prints I make are inspired by the Ukiyo-E woodblock prints of Edo Period Japan, which can be seen in the use of gradients, title block, and framing of the motif.
In order to funnel potential buyers to my shop page, an extensive social media campaign is essential. By posting videos presenting the printmaking process on TikTok, I have garnered 15k followers and my videos collectively have over 5 million views. Throughout the process, I have learned video production skills as well as entrepreneurship and how to communicate with an audience.